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Mike Massie's Small Dojo Big Profits Bookstore

Direct Response Marketing For Martial Art School Owners (Kindle and ePub)

Regular price $3.99 USD
Regular price $4.99 USD Sale price $3.99 USD

It's a question I hear a lot:


Martial art school marketing and advertising is a topic that confounds many a dojo owner. Yet, I've observed that 90% of the issues struggling school owners face can be solved with more—and more effective—marketing.

Why do I say that? Because most of the issues struggling school owners face have to do with cash flow, or a lack of it. And, marketing—EFFECTIVE marketing—will definitely generate more cash flow for any school owner.

In this book, I reveal one of the most misunderstood aspects of marketing a martial art school—direct response marketing. Unfortunately, many school owners fail to understand the difference between direct response marketing and other types of marketing that are less applicable to growing their enrollment.

For this reason, they waste their valuable time and limited advertising dollars on ads and marketing that simply don't work. The purpose of this short book is to end that confusion for school owners. In it, I reveal what direct response marketing is, how it works, and I provide examples of how these principles and strategies can be used to get more students through your front door.

Be advised, this is NOT intended to be a comprehensive how-to manual on martial art school marketing. Rather, the purpose of this book is to give school owners the big picture, 10,000-foot view of how they should be marketing their studios.

And, it's also intended to pull back the curtain on effective martial art school marketing methods, so you can see how easy it is to set up marketing systems that will grow your school.

Order and download this short, concise ebook today and find out how to fill your school with students.